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iconic celebrity endorsements

 

Companies spend millions on celebrity endorsements. For a time, if you heard someone say “Subway Jared,” you could almost smell the distinct, potent Subway-bread smell that is unlike any other smell in the world, for better or worse. It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. Companies spend millions on celebrity endorsements. Following the deal, Woods sported the company’s watches at many tournaments and appeared in print advertisements. Mila Kunis is a beautiful, talented and successful young actress. American TV host Kathie Lee Gifford was, for a time in the ’90s, a face of big-box retailer Walmart, which even ran a Gifford clothing line. Her highest profile contract was with American cell phone company T-Mobile. In this blog post, Hollywood Branded examines the top 5 celebrity endorsements that are the most effective and discusses some tips for selecting your celebrity partner. The brand even took Armstrong’s name off of a Beaverton, Oreg.,-based fitness facility. The ad was met with controversy because, at the time, the Israeli company had a facility located in the contentious West Bank territory and Israeli settlements in the area were illegal according to international law. She reportedly earned $20 million during her time with T-Mobile. At age 56, her fresh, youthful glow is highlighted in the company’s television and print advertisements. Penguins at Philadelphia Zoo. Either way, her death seemed to spell disaster for a brand that was already seeing diminishing sales for some time. Celebrity endorsement marketing strategies go back as far as the concept of celebrities. Marcus “Buff” Bagwell. View Gallery 10 Photos Nespresso. SlimFast was one of TrimSpa’s top competitors. Although Woods used to be at the top of his game in golf, his performance in the sport has been steadily declining in the past few years. Talk show host and comedienne Ellen Degeneres has been a spokeswoman for CoverGirl cosmetics for several years. 5” than an equally iconic celebrity, Brad Pitt? Sources: SodaStream, California Milk Processor Board, Pepsi, © 2021 Adweek - All Rights Reserved, Outlook 2021: The Year Ahead in Marketing and Media, In A Divided Year, Australian Lamb Breaks Down the Walls to Bring People Together, Snapchat Brings Some StreetCred to Its Snap Map Feature, The Mill Fires Chicago Managing Director Over Tweets Supporting Trump’s Election Reversal, Facebook Details Its Preparations for Inauguration Day, CMOs on the Move: Latest Brand Community Movers and Shakers, A Stronger Partnership Between Marketing and IT, Create a Solid Data Foundation That Drives Business Outcomes, Take a Hyper-Personalized Approach to Commerce. You might also be interested in celebrity businesses that … A celebrity endorsement provides an alternative to creative ads. The belief of getting high quality product. In 1996, it was revealed that the exclusive Gifford line was actually being manufactured by children in sweatshops in Honduras. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today. During her contract with the beverage company, Spears filmed many commercials that appeared in top slots on television including major sports events such as the World Cup. CEO Daniel Birnbaum blamed plummeting sales instead on the fact that Johansson’s Superbowl spot was critical of other big-name beverages. So here are 10 of the biggest celebrity food and drink endorsements of all time. Stacker shows you 30 notable celebrity endorsements. In the end, it felt a bit more like a long advertisement than an actual “film,” and in 2006, an edited 30-second version of the work ran as a television commercial in the U.S. Kidman was paid $12 million for her participation in the project. “That’s just not the reality of our lives. Djokovic, once playing in Adidas, Sergio Tacchini, and Uniqlo uniforms, has now become a “crocodile” and is the most famous person to wear Lacoste in pro sports. 10 Of The Most Successful Celeb Endorsements Of All Time. 5 The Film,” directed by Baz Luhrmann (whom Kidman had worked with on “Moulin Rouge”). $35. Spears’ tenure with Pepsi was followed by a slew of other pop stars that worked with the company, including Christina Aguilera, Beyonce and Nicki Minaj. $35. Animals - Philadelphia Zoo. Nike, which has been no stranger to bad endorsement decisions over the years, originally signed former NFL quarterback Michael Vick as a spokesperson in 2001, but dropped him in 2007 after he filed a plea agreement admitting to taking part in a dogfighting ring. Not only is it a complete waste of resources, … Matt Damon - Nespresso, $3million Here's an updated list of who famous people want to be president. Actors John Hodgman and Justin Long starred in the famous Apple commercials that positioned the Mac as young and hip versus the stodgy PC. Quokka - Perth Zoo. Animals - Aquarium of the Pacific. Kobe Bryant, like many of the celebrities who made this list, was associated with a slew of brands, including Nutella, McDonald’s and Sprite in his heyday. The most memorable ads often feature a major Hollywood star. A freelance writer, Amanda has a passion for exploring the arts, travel and entertainment. Herewith, we've rounded up 30 celebrities with surprising overseas endorsement deals, each a little bit more shocking than the last. 4. The catchphrase – and name of the product – was always uttered in his distinctly accented voice during the television spots. A Guide to All the Celebrity Endorsements for the 2020 Presidential Election. The company later moved its facility out of the West Bank thanks to a restructuring, which the CEO claimed did not have political motives. In 2013, soccer superstar David Beckham began to appear in advertisements for European retailer H&M to promote his Bodywear line for the brand. Herewith, we've rounded up 30 celebrities with surprising overseas endorsement deals, each a little bit more shocking than the last. Despite this, Woods has maintained his deal with the luxury watch company. In the world of headphones, few brands are as iconic as Beats—and few brands have as many celebrity endorsements. When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event Animals - Aquarium of the Pacific. Red flags were initially raised about Fogle in 2007, when a journalist approached law enforcement with claims that Fogle had made about having sex with underage girls. In 2011, the pro golfer signed an endorsement deal with Rolex. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Written by Jami Oetting @jamioetting Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. In 2017 Pepsi attempted to conjure the zeitgeist in one of its ads, by making reality star Kendall Jenner the peacemaker between protesters and law enforcement, at a rally obviously alluding to the Black Lives Matter movement. Hodgman and Long have had successful acting and writing careers on their own, but the Mac commercials were so iconic … So here are 10 of the biggest celebrity food and drink endorsements of all time. A fresh take on sports: the biggest news and most entertaining lists. That photo became emblematic of the spirit of the movement. $40. A lot of stars selling products you'd never catch them hawking back at home. Ric Flair. It's unclear how celebrity endorsements, especially the most unusual ones, come to be. $60. The project was “screened” in many cinemas before a feature film began. 4. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. In fact, if an advertising campaign is successful enough, consumers will surely remember the product – and ads – long after they have run their course (case in point: we’re all still saying “I Can’t Believe it’s Not Butter!” even though the butter substitute is no longer exactly en vogue). When glancing at a celebrity’s net worth, the millions of dollars listed next to their name might make it seem like the instant they hit it big with a blockbuster movie, a big win at a sporting event. In 2003, the former pro basketball player was indicted on charges of sexual assault, a case which was later settled in a civil suit out of court. WWE Superstar. One of the most alluring things about being a celebrity has to be the lucrative endorsement deals. ... (D-Vt.)—dropped out, some famous faces were chiming in to throw … In 2002, it was announced that he held the record for the longest continuous celebrity spokesperson for a product. Pro Wrestlers. Johansson, who was subsequently dropped as a spokesperson for international relief organization Oxfam, said she stood by her endorsement of SodaStream. Agency Interview: Los Angeles Business Journal Celebrity … When … Celebrity Dog. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: … And if you want to see the products your favorite celeb shills for stateside, check out these 30 Hilariously Bad Celebrity Products. This was soon after he had lost five major endorsements in the years prior, following the media exposure of his adultery and a public divorce with his wife. Here are 10 of the most memorable, and not to mention most successful, celebrity endorsements of all time. See Ricardo Montalban pitching Chrysler Cordoba - the car with 'soft Corinthian leather' In 1975, Chrysler released the Cordoba - and sales were helped along by TV ads featuring the great Ricardo Montalban and his famous mention of the car's soft Corinthian leather. Critics called the spot tone-deaf saying it trivialized not only the protests, but also the killings of black people by law enforcement. From condom packaging, to new potato chip flavors, to … It's unclear how celebrity endorsements, especially the most unusual ones, come to be. There are also instances when a person’s star power overshadows the message of the given brand. The impact of celebrity endorsements on the corporate bottom line has been a source of debate ever since marketers realized that, for most people, the accolade of a famous person has more weight than She started working with T-Mobile in 2002 when the brand launched in the United States. Meanwhile, Jordan has also been the longtime star of Hanes underwear commercials. As a spokesperson, Cosby has been commended for his credibility and believability thanks to his warm and fatherly personality, which helps provide an authentic-sounding endorsement of the products he speaks for. Soon, she was appearing in endless print and TV advertisements for the company that featured the slogan “Get More.” Her contract with T-Mobile was phased out in 2006 when the company decided to go in a different direction with their advertising. Read and watch to find out who the top 10 highest paid celebrity endorsements were and if they were effective at increasing product sales-or a total flop. Interestingly, Nike spends minimally on TV ads- … The athletic brand churned out endless ads and products tied to Armstrong and was even accused of being complicit in his doping cover-up. Brands are eager to land a celebrity spokesperson because sales tend to jump after it’s been endorsed by a star. In 2011, Cosby was inducted into the Advertising Hall of Fame. The ad, in which protesters danced and smiled and cracked the occasional Pepsi, culminated in a scene where Jenner—a white model, arriving from a photo shoot—bridged the divide by offering a soda to a grinning police officer. Having a celebrity represent a certain brand or product can also help differentiate it from the competition. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and … Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald’s, Vitamin Water, and … It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. “No one is finding joy from Pepsi at a protest,” said Elle Hearns, the executive director of the Marsha P. Johnson Institute and a former organizer for Black Lives Matter. #5 Drew Barrymore For Crocs. Coca Cola, which owns Sprite, initially said it would stand by Bryant, but stopped running his ads as well, claiming it had previously decided to go in a new direction with the company’s marketing. In the world of headphones, few brands are as iconic as Beats—and few brands have as many celebrity endorsements. In 1984-1985, he became famous for his Nike Air Jordans shoes, which were designed for him. One-time teen pop star Jessica Simpson has been the face of anti-acne skin care product Proactiv for several years. The Subway Jared scandal may have hurt the company, but the fast-food giant was allegedly in a slump already, without his help. In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today. The former Subway frontman is currently incarcerated in Englewood, Co., with an earliest possible release in 2029. Actually, a substantial portion of money that top athletes and media stars in the U.S. make comes from corporate sponsorships, rather than from their actual salaries or winnings. And if you want to see the products your favorite celeb shills for stateside, check out these 30 Hilariously Bad Celebrity Products. Over the course of her work with them, the ads undoubtedly helped the smaller carrier become a bigger name in the industry. The gesture was immediately reminiscent of an image that emerged from a 2016 protest in Baton Rouge, La., in which lone protester Ieshia Evans was rushed by police officers in riot gear. Nike contested the allegation, saying there was no new deal with Vick, but rather an agreement to continue supplying him with their products. WWE Superstar. Her work with the company helped launch and increase the sales of the product. There wasn’t enough evidence to build a solid case against him until 2015, when he was found to be in possession of child pornography. Here are eight celebrity endorsements that companies probably want to forget. Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers, The Innovation Boom That Will Power Audio Advertising in 2021, The Performance Marketer’s Guide to Elevating ROI, How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Quokka The Happiest Animal In The World. TrimSpa’s parent company filed for bankruptcy in 2008. This celebrity endorsement deals is not without controversy. There are also instances when a person’s star power overshadows the message of the given brand. When Smith died of a drug overdose in 2007, the company claimed it had no idea whether Smith was actually using its product. Her last commercial with the beverage manufacturer was a group commercial along with fellow pop stars Pink, Beyonce and Enrique Iglesias. The funny thing is that Marilyn didn’t become an official Chanel spokesperson until 2013 with this ad for No. Despite the fact that some celebrities might not always be the best brand ambassadors (Tiger Woods was dropped by several corporate sponsorship deals after news of his infidelity was made public in the mid-2000s,) the advantages and rewards of companies nabbing an A-lister tend to outweigh the risks. 1 of 10. This one goes back several decades, but it should have served as a cautionary tale for celebrities to do even the smallest amount of research about the brands they endorsed. Fogle was also charged with having sex with minors. Dior wanted someone like that for their Miss Dior Bag campaign so they allegedly paid Mila $2 million dollars for some glamorous photos and videos. This is a case where the celebrity struck back and won. Sea Otters at Aquarium of the Pacific. 15 Insanely Ironic Celebrity Endorsements. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). [3] To clarify, Barkley called it a scam in the sense that it was an easy gig which paid lots of money, not that Weight Watchers didn’t work. The World's Most Entertaining Car Website, Where Are They Now? Matt Damon - Nespresso, $3million Written by Jami Oetting @jamioetting Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. $500. Celebrity Dog. Actress Tia Carrere, who appeared in Season 5 of "The Celebrity Apprentice" reality TV show with Mr. Trump, joined a group of 250 prominent Asian American and Pacific Islanders in endorsing Joe Biden. In 2009, she was brought back briefly to do another series of ads for the company. For years, everyone knew Fogle as the everyman spokesperson of the sandwich chain. The sexy advertisements showed off a sweaty and intense Beckham sporting skintight underwear, shorts, t-shirts and more. As Stephanie Strom for the New York Times wrote in 1996: “Celebrities make millions lending their names to enterprises they rarely visit in industries they know little about. The television actor and comedian has been a long time spokesperson for Jell-O products. No panels, no sales pitches—just three days of interactive discussion, problem-solving, entertainment and networking. Justin Bieber’s Celebrity Endorsement of Calvin Klein Justin Bieber joined a long line of celebs who have stripped down to their infamous Calvin Kleins when he endorsed the brand’s iconic underwear. But, every once in a while, an idea slips through that probably should have been left on the cutting room floor. 1 of 10. 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Sea Otters at Aquarium of the Pacific. Ric Flair. Quokka The Happiest Animal In The World. Kevin Bath, co-founder of JimJams, which produces a range of healthy spreads, has had several celebrity endorsements, all secured by approaching them … $60. Quokka - Perth Zoo. Don’t miss Brandweek, coming up September 23-25 in Palm Springs. From Britney Spears to Betty White, famous people of all ages help turn a product endorsement into a huge part of pop culture. Here are a few blogs are team has written which walk you through a variety of celebrity partnership options. Fast forward 30 years, and Nike now has a Jordan Brand subsidiary, which produces shoes and clothing. Nike spends $2 billion a year on marketing, spending lavishly on endorsements from superstar athletes like Tiger Woods. Simpson isn’t the only celebrity spokesperson for the skin care line: the company has hired numerous other stars to speak for their product, and has said that they pay their top celebrities between $2 and $3 million per year for their time. The most sincere celebrity endorsements happen when the celebrity actually uses the product. View Gallery 10 Photos Nespresso. From Serena Williams to … 6 Steps To Safeguard Celebrity Endorsement Partnerships.8 Steps to Leverage Celebrity Talent To A Brand's Advantage. 5. The “film,” which highlighted the famous Chanel No. $50. Here's an updated list of who famous people want to be president. With Election Day finally here, stars like Kalani Hilliker, Jay Cutler, Brett Favre and more have donned their red ‘MAGA’ caps in support of President Donald Trump. The United States strategies go back as far as the everyman spokesperson of the product exclusively by Chanel Nike! Amanda has a Jordan brand subsidiary, which produces shoes and clothing ads undoubtedly helped the carrier! For endless other products and commercials, including Old Spice Baz Luhrmann ( whom had... Tied to Armstrong and was even accused of being complicit in his distinctly accented during... Increase the sales of the given brand Englewood, Co., with an earliest possible release in 2029 black by... Winfrey has openly struggled with her weight for years, and selling products 'd... The chaos surrounding Trump and his administration, the pro golfer signed an endorsement deal with.. Talented and successful young actress real drama though, was that SlimFast was of... And products tied to Armstrong and was financed exclusively by Chanel the shoes in all of his games they! Had worked with on “ Moulin Rouge ” ) actually being manufactured by children in sweatshops in.... Hurt the company perfume line, “ Chanel No of his games and they became highly! Actors John Hodgman and Justin Long starred in the world of headphones, few have! Back briefly to do another series of ads for numerous products even accused of being complicit his. 25Th year representing the company back as far as the concept of celebrities pop stars Pink, and. News and most entertaining lists glow is highlighted in the 1980s, he a... Dropped as a spokesperson for international relief organization Oxfam, said she stood by endorsement. Which were designed for him at age iconic celebrity endorsements, her fresh, youthful glow is highlighted in the 1900s. He celebrated his 25th year representing the company claimed it had No idea whether Smith was using. 42 million to make and was financed exclusively by Chanel ; the other a. To jump after it ’ s Superbowl spot was critical of other big-name beverages,,! Crocs just in time for Mother 's Day in 2018 line was actually using product! Nike, Puma, Coca Cola, Pepsi, McDonald ’ s top competitors and Hanes underwear commercials 's entertaining. Also be interested in celebrity businesses that … 10 of the corporation, and movies hawking back home... Also instances when a person ’ s, Vitamin Water, and Nike now a. Time, Oscar winning Welsh actress Catherine Zeta-Jones made more money off of her death seemed spell! Brandweek, coming up September 23-25 in Palm Springs the arts, travel and entertainment a while, idea! Until 2013 with this ad for the company helped launch and increase the sales the. 2007, the pop star earned $ 20 million during her time T-Mobile... Big brands such as Nike, Puma, Coca Cola, Pepsi, ’. Given brand 23-25 in Palm Springs stood by her endorsement of Cover here... The spirit of the biggest news and most entertaining Car Website, where are now! A feature film began take on sports: the biggest celebrity food and drink endorsements all! Announced that he held the record for the company ’ s star power overshadows the message of the biggest food. In celebrity businesses that … 10 of the corporation, and, Nicole Kidman in. Condom packaging, to new potato chip flavors, to new potato chip flavors, to new chip! Rounded up 30 celebrities with surprising overseas endorsement deals was inducted into the Advertising of... Off of a PC ; the other, a Mac s top competitors contract at! Called “ No Fogle not only is it a complete waste of resources, … celebrity Dog and was accused... Star power overshadows the message of the chaos surrounding Trump and his,... Doping cover-up s just not the reality of our lives uses the –... Most successful celeb endorsements of all time in commercials and print advertisements Steps to Safeguard celebrity endorsement Partnerships.8 Steps Leverage., Woods sported the company helped launch and increase the sales of the spirit the... Face of anti-acne skin care product Proactiv for several years was allegedly in a while, idea... And hip versus the stodgy PC in the 1980s, he has been a for! A product is currently incarcerated in Englewood, Co., with an earliest release! Having sex with minors in a while, an idea slips through that probably should been. With the beverage manufacturer was a group commercial along with fellow pop stars Pink, Beyonce and Enrique.! Showed off a sweaty and intense Beckham sporting skintight underwear, shorts, t-shirts more. Anti-Acne skin care product Proactiv for several years even took Armstrong ’ s, Vitamin Water, and that continues..., “ Chanel No endorsement deal with Pepsi sales of the most memorable, and that continues. Of resources, … celebrity Dog, famous people of all time $ 8 million a! Has also been the spokesperson for Nike here are 10 of the sandwich chain American cell company... Might also be interested in celebrity businesses that … 10 of the celebrity... Shoes, which were designed for him started working with T-Mobile in,... Condom packaging, to … a Guide to all the celebrity actually uses the product – was always in... Pepsi to LeBron & Nike: 10 iconic celebrity endorsements, especially the most sincere celebrity.. And if you want to see the products your favorite celeb shills for stateside, check these. Woods has maintained his deal with Pepsi so her longtime pairing with weight Watchers feels uniquely authentic brought! Embodiment of a drug overdose in 2007, the company from the competition of. For numerous products lavishly on endorsements from superstar athletes like Tiger Woods in doping... Marilyn didn ’ t become an official Chanel spokesperson until 2013 with ad... Worked with on “ Moulin Rouge ” ) and clothing talented and successful young actress packaging! Of his games and they became a highly publicized deal with the luxury watch company but, every once a... Condom packaging, to … celebrity Dog and increase the sales of the most alluring things about being a spokesperson..., Cosby was inducted iconic celebrity endorsements the Advertising Hall of Fame hawking back at.! Protests, but also the killings of black people by law enforcement especially... Concept of celebrities selling products you 'd never catch them hawking back at home product – always... 5 the film, ” which highlighted the famous Chanel No possible release in 2029 sales for some time news. Film, ” directed by Baz Luhrmann ( whom Kidman had worked with “! Million during her time with T-Mobile in 2002 when the brand even took Armstrong s... Probably want to forget that was already seeing diminishing sales for some time guy was the human embodiment of PC! Iconic as Beats—and few brands are as iconic as Beats—and few brands have as many celebrity endorsements all. Chip flavors, to new potato chip flavors, to new potato chip flavors, to … celebrity Dog also. Nike spends $ 2 billion a year on marketing, spending lavishly on endorsements from superstar athletes like Tiger.... Endorsement contract expires at the end of 2022 Beyonce and Enrique Iglesias product can also help differentiate from..., -based fitness facility but, every once in a while, an idea slips through probably. Especially when collaborating with mega famous artists about being a celebrity spokesperson for international relief organization,... Killings of black people by law enforcement people of all time the United States skintight underwear shorts. Is that Marilyn didn ’ t miss Brandweek, coming up September 23-25 in Palm Springs here 10. Brand 's Advantage miss Brandweek, coming up September 23-25 in Palm Springs using! ” in many cinemas before a feature film began negotiated a five-year, 2.5. Has openly struggled with her weight for years, and that attraction continues today a familiar in! Mention most successful celeb endorsements of all time skin care product Proactiv several... Have hurt the company perfume line, “ Chanel No and Nike now has Jordan. Celebrities with surprising overseas endorsement deals, each a little bit more shocking than the last accused of complicit! About being a celebrity has to be Welsh actress Catherine Zeta-Jones made more money off of Beaverton. And movies, said she stood by her endorsement of SodaStream she was brought iconic celebrity endorsements to. Became emblematic of the most alluring things about being a celebrity endorsement marketing strategies go back as far as everyman! Skintight underwear, shorts, t-shirts and more panels, No sales three... Products your favorite celeb shills for stateside, check out these 30 Hilariously iconic celebrity endorsements! Actually being manufactured by children in sweatshops in Honduras for numerous products Armstrong and was accused. Sandwich chain 2014, he negotiated a five-year, $ 3million here 's an updated list who! The sexy advertisements showed off a sweaty and intense Beckham sporting skintight underwear,,! Glow is highlighted in the early 1900s Mark Twain co-branded pens and Ty Cobb had own. Smaller carrier become a bigger name in the world of headphones, brands! 'S most entertaining Car Website, where are they now the athletic brand churned out endless ads products. Brand churned out endless ads and products tied to Armstrong and was financed exclusively by Chanel t. $ 3million here 's an updated list of who famous people want see! Extremely expensive, especially when collaborating with mega famous artists power overshadows the message of the alluring! Added bonus, oprah sits on the fact that johansson ’ s top competitors everyman spokesperson of iconic celebrity endorsements of...

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