Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. In other NASCAR action, the Xfinity Series race at Las Vegas turned in a 0.7 and 1.28 million. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. I expect that will be a boon to NASCARs future. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. The cars already were mostly spec at that point, and the sport was doing just finebooming even. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. NASCAR Home. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Photo credit: sidehike on VisualHunt / CC BY-SA By Jack Davis June 22, 2020 at 8:10am. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. FOX has been touting the 2021 NASCAR Cup Series season to date as the "best ever." Sorry, I'd give that honor to 1992 and wouldn't even provide 2021 to date a spot on my top-10 list of modern-era. Usually, ratings tend to drop through the first couple of events due to the hype of the season. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. In other words, twice as many watched the title race in 2015 than this year. The disappointing ratings continue a downward trend in Daytona 500 viewership, which has been steadily declining since Fox scored 18.7 million viewers in 2005 with a household rating of 10.9 . But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Their reputations and regional fame followed them to the national stage. Then they sharply declined in Week Two. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. It was blatant condescension towards what was arguably the most loyal fanbase in sports. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. A shot that shows the overall value sponsors receive. Its certainly healthy in terms of eyeballs, Hebrst said. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. who has many relatives from the South, was merely offering his opinion. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Racing, like basketball and other sports, has seen year-to-year ratings decline. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. You either owned a franchise and could play, or you didnt and were shut out. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. More to the point: both sports need to be patient . Stats. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Oxford Gold . After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). The Great Recession that swept across the landscape starting in 2008 changed everything. I'm just . Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Now, they buy their way in. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. Schedule/Results. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. The Daytona Road Course averaged 4.750 million viewers during the event. Weekly races at smaller locales have come off even worse. This was a problem that actually needed to be addressed and wasnt. Still with me? Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Keep in mind Phoenix only became the regular season finale starting last season. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. The NASCAR ratings for the 2022 season are the best they have been in four years. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. Not all, of course, but most. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. They do not want to watch commercials over and over again. And as recently as 2013, the race drew 16.5. In the early 2000s, NASCAR was soaring. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. I'll give you an example: TV, HUT (Households Using Television) levels, he said. The crowd sold out it's 30% capacity soon after the event was . Photo credit: sidehike on Visual hunt / CC BY-SA I wasnt the only one who noticedas this blog posts comments demonstrated. But experts say the reasons are multitude. Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. You may opt-out by. We all know what Im talking about. This year's Daytona 500, for example, drew 4.8 million viewers a. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Meanwhile, NASCAR ratings . The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Thirty-five percent of participants said they were now watching less sports due to political and social messaging, whereas only 11 percent said they now watch more. Johnson is getting some commiserations from the fans after the ratings came out. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. Danica Patrick just retired. . As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. It would have saved a lot of time. or Disney plus; there's more competition for those eyeballs then there's ever been. It was, but even that wasnt the point. The Xfinity Series at Indianapolis had a rating of 0.67, with 1.249 million viewers, totaling more than F1 Pocono TV Ratings July 26, 2022 However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Spec at that point, and the sport was doing just finebooming even want to watch over. Drivers With the most Wins ( & how Much they Won ) cutters... Do not want to watch commercials over and over again to a victory will... 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Johnson is getting some commiserations from the South, was merely offering his opinion thousand viewers which is almost extra!
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